­č¬┤Have pathos drive your change communication

If you want to really drive change, youÔÇÖd better involve people emotionally. Then, research shows that emotional commitment is four times as strong as rational commitment in driving employee effort. In this video youÔÇÖll learn to communicate emotionally and youÔÇÖll discover the other two magic ingredients to make a persuasive case that engages people. Hint: theyÔÇÖre linked to Greek philosopher AristotleÔÇÖs art of persuasion ;-)


Source research: Mee-Yan Cheung-Judge and Linda Holbeche, 2011, p.265 & p.291 cited in Lewis, S, 2016, Positive Psychology and Change, p.86.

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