If you want to really drive change, you’d better involve people emotionally. Then, research shows that emotional commitment is four times as strong as rational commitment in driving employee effort. In this video you’ll learn to communicate emotionally and you’ll discover the other two magic ingredients to make a persuasive case that engages people. Hint: they’re linked to Greek philosopher Aristotle’s art of persuasion ;-)

Source research: Mee-Yan Cheung-Judge and Linda Holbeche, 2011, p.265 & p.291 cited in Lewis, S, 2016, Positive Psychology and Change, p.86.

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